PLB CEO Roger Sirany Interview (Part 1)

Roger Sirany, CEO of Plumbline Builders, Shares How He Got His Start

When did you get into the remodel/construction business?

When I was in high school, I started by working for a carpenter after school and on weekends.  Then during my junior year of college, I had an opportunity to work with a guy that owned his own business.  So I jumped on board with him and moved up in management over the years and ended up running the residential side of the business.


You started your own company in 1987, tell us about that.

It was really at that point in my life that I felt I was ready to go out on my own and start a business myself.  I felt that I could do it better than other companies around at the time. We grew from a small two-man shop to a well-established company. This is now our 30th year in business.


How did you come up with the name “Plumbline”?

We were banging around a bunch of ideas for a cool name and I wanted to come up with something that designated quality. At first, I was thinking of “level,” focusing on how when you measure something you want it done right, and you want it done well, and by using a level you help to ensure that.  Somebody suggested we use “plumbline” – which is basically level but vertically instead of horizontally – and it just kind of stuck: “Plumbline Builders”.

However, today not everyone knows what it means; they call up thinking I’m in the plumbing business instead! Even though a plumbline is rarely used now with how technology has evolved, it still embodies the kind of excellence and craftsmanship that we strive to bring to our customers.

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